YOOX NET-A-PORTER GROUP wanted to establish a new sustainability vision and strategy. With the power to transform luxury fashion for the better.

The brief was to create an identity that was unique and new but felt like a part of the master brand. And that brought the ideas of longevity, circularity and ambition to life. We developed a visual identity, which included a logo, a static and animated strategy visual. As well as a suite of creative assets, including a film, editorial content, website assets, and social media content.