Rainforest Alliance joined forces with UTZ in a groundbreaking merger to reimagine certification and they needed a groundbreaking new brand to go along with it. The alliance in rainforest alliance became the focus of the new brand and showed how people – from farmers to consumers – were the key to making that better future possible.

The bold, vibrant identity and tone of voice positions certification as a process of constant evolution and improvement, not a static, one-size-fits-all solution. It’s a call to action to inspire more people to join the Rainforest Alliance in creating a world where people and nature thrive in harmony.