Rainforest Alliance joined forces with UTZ in a groundbreaking merger to reimagine certification. And they needed a groundbreaking new brand to go along with it. The alliance in rainforest alliance became the focus of the new brand. And showed how people were the key to making that better future possible.

The bold identity positions certification as a process of constant evolution. Not a static, one-size-fits-all solution. It’s a call to action to inspire more people to join the Rainforest Alliance. And to create a world where people and nature thrive in harmony.