ECONYL is a nylon can be recycled. Infinitely.
ECONYL wanted to refresh their brand. And move from technical and complex to simple and engaging. And remembered by their audience of fashion and interior designers.
Taking inspiration from the circular life cycle of the product. The fact that ECONYL comes in many colours. And that ECONYL makes various beautiful products. We developed a dynamic ever-changing visual identity.
Client: AQUAFIL
Agency: Futerra
Creative Director: Emmi Salonen
Copy: Laura Hunter
Brand Strategy: Rachel Jones
Role: Creative Lead