ECONYL is a regenerated nylon produced from nylon waste that can be recycled infinitely. They wanted to refresh their brand and move from technical and complex to simple and engaging, especially to gain more recognition with the fashion and interior designers that made up their audience.
Taking inspiration from the circular life cycle of the product, the fact that ECONYL comes in many colours and that ECONYL can be made into various beautiful products, a dynamic eye-catching visual identity was developed.
CLIENT: AQUAFIL
AGENCY: FUTERRA
CREATIVE DIRECTOR: EMMI SALONEN
COPYWRITER: LAURA HUNTER
BRAND STRATEGY: RACHEL JONES
ROLE: CREATIVE LEAD
Ideation, Presentation, Design & Art Direction
CREATIVE OUTPUT:
— Creative Concepts
— Identity Refresh
— Website Design
— Brand & Comms Guidelines
— Packaging & Hang Tags
— Animated Social Media Assets
