Leading Singapore fashion brand Charles & Keith wanted to expand into Western markets. They had built a robust sustainability plan but needed to share it in a way that was relevant and inspiring for customers.
We developed ‘What’s Next’ – a positioning that’s honest about where they are, but also looks ahead to where they want to go, to demonstrate to rest of the world that Charles & Keith is making serious commitments to sustainability.
Role: Creative Lead
Client: Charles & Keith
Agency: Futerra
Creative Director: Laura Hunter
Copy: Daniel David
