From December 2023 to March 2024, I taught the D&AD New Blood module, giving students a choice of four live industry briefs to work from: 21Grams, Google Typo, the Fossil Fuel Non-Proliferation Treaty, and Bumble.
The briefs were deliberately chosen to offer a range of creative directions - spanning socially conscious subject matter, copy-led design, and opportunities to either play to existing strengths or experiment with something. Momo Nomizo (a student from this cohort) went on to win a D&AD New Blood Silver Pencil, a notable industry-recognised achievement.
Momo, chose the Google typo brief and created ‘The Day the Birds Disappeared From the Sky’
